Keep it on the down-low
Meaning
To keep something secret or private, often implying a need for discretion and avoiding public attention.
Origin
The phrase "down-low" emerged from the vibrant lexicon of African American Vernacular English, gaining significant traction in urban communities in the late 20th century. It quickly spread through hip-hop and R&B music, where artists used it to describe secret relationships or clandestine activities. The "low" signifies a position beneath the radar, hidden from public scrutiny, creating an almost conspiratorial intimacy around the shared secret. From the streets to mainstream culture, "keep it on the down-low" became the succinct, rhythmic command for discretion.
Examples
- We're planning a surprise party for Sarah next month, but you have to keep it on the down-low.
- He tried to keep his new relationship on the down-low for a while, but rumors started spreading quickly.