Keep it under wraps
Meaning
To maintain something in secrecy or confidentiality, preventing its disclosure to others.
Origin
Imagine a valuable object, a new invention, or a special gift, carefully concealed beneath layers of cloth or paper. This literal act of covering something to prevent it from being seen or revealed is the heart of "keep it under wraps." The phrase evolved from this everyday practice, gaining its metaphorical meaning of maintaining secrecy or confidentiality, particularly in the early 20th century. It powerfully evokes the image of something important being held back, its true form or nature hidden until the opportune moment for its grand unveiling.
Examples
- We need to keep the new product launch under wraps until the official announcement next month.
- She asked him to keep their engagement under wraps for a little longer, as they wanted to tell their families in person.