To sell out
Meaning
To abandon one's principles, beliefs, or loyalty, often for financial gain or personal advantage.
Origin
To sell out once just meant to clear shelves, to dispose of every last item in stock. But as the 20th century wore on, especially during the rebellious churn of the 1960s and 70s, the phrase transformed. It became a biting accusation, aimed squarely at artists, musicians, or politicians who seemed to trade their original ideals, integrity, or anti-establishment principles for the siren call of mainstream success, commercial gain, or sheer popularity. The vivid imagery is one of total abandonment: selling off every last shred of one's authentic self, leaving behind a moral vacuum, all for personal enrichment.
Examples
- The band was accused of selling out when they started licensing their independent music for commercial jingles.
- He refused to sell out his teammates, even when offered a hefty bribe to reveal their strategy.