Stay the course
Meaning
To continue with a plan, decision, or action despite difficulties or opposition.
Origin
The phrase "stay the course" hails from the world of sailing, where a ship's captain would instruct the helmsman to maintain a predetermined direction or bearing. To "stay the course" meant to keep the ship on its intended trajectory, regardless of changing winds or rough seas, ensuring it would eventually reach its destination. This powerful nautical image of unwavering commitment to a chosen path translated into a potent metaphor in the 20th century, particularly in political and business rhetoric, encouraging steadfastness and perseverance through adversity.
Examples
- Despite the early setbacks, the team decided to stay the course with their innovative marketing strategy.
- The CEO urged employees to stay the course through the challenging economic climate, confident that their efforts would eventually pay off.