Play for keeps
Meaning
To engage in an activity or competition with serious intent, where the results or consequences are permanent and highly significant.
Origin
The phrase "play for keeps" likely emerged from children's games, particularly the game of marbles. When children played marbles "for keeps," it meant that the winner would permanently take ownership of the losing player's marbles, rather than simply playing for fun or temporary bragging rights. This simple, tangible consequence—the permanent loss or gain of prized possessions—imbued the phrase with its core meaning of seriousness and irreversible stakes. From the dusty playgrounds where fortunes in glass spheres were won and lost, the idiom migrated into the adult world, signifying any serious endeavor where the outcome has lasting and significant consequences.
Examples
- After years of friendly rivalry, the two companies decided their next product launch would be playing for keeps, with market dominance at stake.
- She wasn't just casually dating anymore; she was playing for keeps, looking for a partner to build a life with.