Highlight the message
Meaning
To emphasize the most important or crucial part of a communication, idea, or piece of information.
Origin
The term "highlight" began its life in the artistic realm, describing the brightest parts of a painting or drawing that caught the eye, making certain features stand out. As centuries passed, this visual concept expanded into language, evolving to mean drawing attention to something important through speech or text. The phrase "highlight the message" truly cemented its place in modern communication with the advent of the fluorescent marker pen in the mid-20th century. Suddenly, the act of visually "highlighting" critical information on a page became a widespread practice, lending a powerful, tangible metaphor to the abstract act of emphasizing crucial points in any form of communication. It transformed from an artist's technique into a universal command for clarity and focus.
Examples
- During the presentation, the CEO made sure to highlight the message about the company's new environmental initiatives.
- The marketing team's primary goal was to highlight the message of affordability and convenience in their latest campaign.