Business as usual
Meaning
The normal course of affairs continues despite a disturbance, challenge, or crisis.
Origin
Imagine the world poised on the brink of chaos, the Great War erupting across Europe. In this maelstrom, British Prime Minister H. H. Asquith stood before his nation in November 1914, seeking to project an unwavering calm. His directive was clear: despite the global cataclysm, the country must press on. He urged businesses and citizens to continue their daily routines, to maintain the economic and social fabric, ensuring it was 'business as usual.' This wasn't merely a statement of fact; it was a potent political strategy, a rallying cry designed to instill confidence and resilience on the home front, preventing panic and ensuring the nation's steadfastness even as the world burned.
Examples
- Despite the unexpected power outage, the staff ensured it was business as usual, serving customers by candlelight.
- After the storm, the community quickly got back to business as usual, clearing debris and reopening shops.